A familiar face is no longer proof: rethinking social engineering defence for the deepfake era

Summary

Cybersecurity experts are warning that the growing sophistication of deepfakes poses a significant threat to social engineering defenses. Previously dismissed as internet novelties, deepfakes are now capable of impersonating familiar faces convincingly, eroding trust in visual and auditory evidence. This shift requires a fundamental rethinking of how individuals and organizations protect themselves against AI-powered manipulation.

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