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BreachesNov 9, 2026

Who Gives A Crap? Hackers, apparently, after toilet paper maker's customer data exposed

Who Gives A Crap customer data exposed via third-party marketing software provider.

Toilet paper company Who Gives A Crap experienced a data breach affecting UK, US, and Australian customers due to a security incident at an unnamed US-based marketing software provider. Personal information including names, email addresses, phone numbers, mailing addresses, and spending history was accessed, though payment details and passwords were not compromised. The company is working with regulatory authorities and advising customers to be vigilant against phishing attempts.

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The lesson from this incident

Full lesson

Who Gives A Crap's data breach was not caused by a failure in their own systems, but by a security incident at an unnamed third-party marketing software provider — a classic supply chain risk. Customer personal data including names, addresses, phone numbers, and spending history was exposed, demonstrating that sensitive data shared with vendors carries the same risk profile as data held internally. This matters because organisations are only as secure as their weakest third-party link, and customers bear the consequences regardless of where the breach originates. Regulatory authorities are now involved, highlighting the growing legal accountability businesses face for data processed by their supply chain partners.

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