What it asks for. Defined types of digital and non-digital media must be physically controlled and securely stored within controlled areas and protected until destroyed or sanitised.
In practice. Doing this well means locked storage for removable media, backup tapes and sensitive paper records, access limited to authorised staff, and logs or inventories for high-value media. Off-site storage should use vetted providers. Auditors look for storage locations, access controls and media inventories. Clean desk rules and lockable cabinets support this in offices. Encryption reduces the impact when media is lost.
Common gaps. Removable media and printed sensitive documents are often left in unsecured offices. Backup media sent off-site is not always tracked through its lifecycle. Media held by third parties is seldom checked.